organization Archives - Page 7 of 9

Identify and Evaluate Advertising (Info Wise)
by Valerie Bodden (Author)

Booktalk: Here’s another hot topic for the back to school shopping season! What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? Find out how to pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Snippet:
What is Advertising?
Every year, companies pour more than $500 billion into producing and distributing ads around the world. Why? It’s simple: they want to convince you to buy their products.

Six Traits Mini Lesson

Trait: Word Choice The book’s goal is clearly stated in the title. In four short words the scope of the book is defined:

Identify and Evaluate Advertising

Notice that there are two steps in the book title and both are stated as verbs: Identify and Evaluate. And what will readers be identifying and evaluating? The noun in the title: Advertising.

Trait: Organization The simplest way to organize a nonfiction book is to begin at the beginning. First, you define the topic. The chapter title asks a question.

What is Advertising?

The first two sentences in chapter one begin the explanation.

Every year, companies pour more than $500 billion into producing and distributing ads around the world. Why? It’s simple: they want to convince you to buy their products.

It’s Nonfiction Monday!

The Swamp Where Gator Hides
by Marianne Berkes (Author) and Roberta Baird (Illustrator)

Booktalk: Under the algae that carpets the swamp, near the duck who paddles in ooze, close to the turtle who takes a snooze . . . hides a gator! Still as a log, only his watchful eyes can be seen. But when gator moves, he really moves! What happens to the duck, the turtle, the egret, the deer, and the many other critters of the swamp when gator makes his move?

Snippet:
This is the sunfish
who scoots away
when Gator comes out
to catch his prey.

WHO WILL HE HAVE FOR LUNCH TODAY?

Six Traits Mini Lesson

Trait: Organization This poem is written as a cumulative tale, a story that uses the This Is The House That Jack Built pattern. Each new creature is introduced with “This is …”

This is the sunfish

The second pattern in this rhyming picture book is seen in the end rhyme. The words at the end of the second and fourth lines rhyme.

The second line ends with the word away:

who scoots away

and the fourth line ends with the word prey:

to catch his prey.

Trait: Word Choice To make a rhyming pattern work, you need to choose your words carefully. The words away and prey aren’t spelled the same, but the sound in the final syllable is the same. Both words end with the long a sound. So does the word at the end of the final line on this page:

WHO WILL HE HAVE FOR LUNCH TODAY?

This week’s Poetry Friday Round-up is hosted by The Opposite of Indifference.